Support Female Empowerment With A New Look

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International Women’s Day (IWD) is just around the corner again, and although you could be forgiven for thinking it’s just another day, it holds a lot of importance - for a lineup of good reasons.

The first IWD was observed in 1911 to take action against women’s oppression and gender inequality, and since then it’s been celebrated every year on March 8 to celebrate women’s achievements, to raise awareness about women’s rights, to promote gender-parity and to fundraise for female-focused charities. In 2021, to honour IWD, one of the world’s leading eyewear e-tailers,, is offering an eight per cent discount site wide along with an extra special 30 per cent off its exclusive SmartBuy Collection for women. 

The SmartBuy Collection is a high-quality affordable eyewear brand offering more than 500 pairs of stylish glasses in a wide variety of shapes, materials and colours. Frame prices start at just $16 and includes free 1.5 prescription lenses and there is something for everyone whether you are looking for a pair of day-to-day glasses, a new look, or something special for an upcoming trip.

Shopping the SmartBuy Collection isn’t just a great opportunity to refresh your personal style. By having your eyes checked and updating your glasses, it can also put an end to common vision-related problems such as eye tiredness, eye strain or dry eyes, whether you’re at home, at work or on your travels. And there’s more. By purchasing a pair of glasses from the SmartBuy range, you’ll also be helping to eliminate preventable child deaths through its special partnership with World Vision. This collaboration supports Mother & Child Health programs in Zambia, making the world a better place - one frame at a time. 

If you’re in the market for some new glasses or sunglasses, here are just a few on-trend top picks for stylish glasses and sunglasses which you can buy at this International Women’s Day.

Gucci GG0516S

These Gucci rectangular frames are going to be hot this year for fashion enthusiasts, with a sleek profile perfect for balancing the features of women with oval faces. They’re made of acetate, showcase grey frames, silver flash lenses and are adorned with the Italian atelier’s double G logo, symbolising ultimate luxury and class. 

SmartBuy Collection Chant

Transparent frames are one of the most versatile styles of glasses available today, not only on trend in 2021, but also an evergreen style choice as they look good with every look. And you can buy these glasses knowing that a portion of the sale is donated to the Mother & Child program in Zambia. At only $16, these glasses feel good in every way.

Tom Ford FT5640-B Blue-Light Block

Blue light glasses, such as these stylish Tom Ford frames, are perfect for protecting your eyes from the harmful effects of blue light which is emitted by digital devices from mobile phones to computer screens. However cat-eye shaped glasses are also the ultimate way to give yourself a facelift, thanks to an upswept browline design. If you’re not sure they’ll suit you, another benefit of shopping at is its Virtual Try-On tool: all you need to do is take a selfie video using your webcam or smartphone camera and you can try thousands of glasses and sunglasses from across the website. 

Arise Collective Patras C4

Aviators are a timeless style of sunglasses that flatter most face shapes. These chic pilot shaped sunnies come with stylish purple lenses to make every day feel brighter, while also offering serious protection against UV rays. And there’s more. Purple is an IWD colour, representing justice and dignity, and if you buy these glasses from you’ll also get a two-year warranty.

SmartBuy Collection Laurie

Green is another key IWD colour representing hope, and there is indeed hope to make the world a better place when shopping for glasses from the SmartBuy Collection, thanks to its collaboration with World Vision. These chunky frames are oversized and are an ideal and highly affordable pair of reading glasses, spare glasses, or everyday glasses.

You will find yourself spoilt for choice when you shop at Browse over 180 designer brands and more than 80,000 pairs of sunglasses and glasses with its best price online guarantee. 


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  • 2

    Posted by Martha Vardy on 9th Mar 2021

    Everyone is hijacking IWF these days for their own purposes!

  • 5

    Posted by Teenie M on 9th Mar 2021

    Gucci Gucci Gucci

  • 4

    Posted by Maria S on 1st Mar 2021

    I could use a pair of Gucci sunnies right now even though my chances of travelling anywhere are zilch

  • 3
    I wonder

    Posted by Chrissie L on 1st Mar 2021

    Nice idea but how much actually goes to the charity?

  • 5
    Great Website

    Posted by Martina 323 on 1st Mar 2021

    I have used this website for my last pair of glasses, got a good price and quick delivery