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Gucci Bloom Nettare di Fiori

Joanna Hall

If you’re a fan of Gucci fragrances, and have worn the first two editions of the Bloom range, you’ll love this third and final addition, Nettare di Fiori, for a variety of reasons. 

  • What Is It: The third fragrance in the Bloom range.
  • Why buy: It’s a sensual and darker interpretation of the original fragrance, and a beautiful floral.
  • The Details: Gucci Bloom Nettare di Fiori costs rrp $160 for the 50ml size, and $210 for the 100ml size, available from Myer, David Jones, Priceline, Chemist Warehouse, and other retailers and online outlets nationally.

Road Test 

Florence is one of my favourite cities in Italy for a laundry list of reasons. For one, the city’s stunning skyline is dominated by the striking fifteenth-century dome of Santa Maria del Fiore - which is oh-so photogenic - and its museums are packed with world-famous Renaissance art. Florence is also said to be the birthplace of gelato, and for visitors it boasts a slew of Michelin-starred restaurants, and boutique five-star hotels which used to be luxury villas. But the gorgeous city of Florence is also where the first Gucci boutique was founded in 1921, so when I heard that one of its latest fragrances was being launched there, initially I felt a wave of nostalgia for the gorgeous city I have visited more than once. This quickly turned to love at first spray after sampling the new fragrance, Gucci Bloom Nettare di Fiori, which is the third and final addition to the Gucci Bloom range. Over the years I’ve bought, and loved, a number of different Gucci fragrances, including Gucci by Gucci for Women and Gucci Guilty Black, largely preferring ones with muskier overtones. This new fragrance, however, is a new favourite for many reasons in spite of being a classic floral. The nose behind it is legendary perfumer, Alberto Morillas, who describes Nettare di Fiori as more sensual than the others in the range, largely because of the intensity of the flowers. Unlike the first two fragrances, which I have to admit I haven’t experienced, it isn't supposed to smell like flowers in nature, rather more like a bouquet of fresh flowers enclosed in a room. That’s intense, and partly why I love it. I’ve been doing a lot of reading about fragrances, essential oils, and the making of perfume recently, and the spicing of Bloom with this third edition has been achieved by adding in three key ingredients; ginger, osmanthus, and patchouli. Bloom Nettare di Fiori’s top notes include ginger and rose, which soften into a woodier base of osmanthus and musk, paired with an earthy patchouli. For my part, fragrance has always been an important piece of the Gucci aesthetic over the decades, and with Bloom Nettare di Fiori, the brand’s tradition of producing something which will garner a cult following continues. Loves 

  • The fragrance is sensual but extremely feminine.
  • The packaging is luxurious - I didn’t want to throw away the box!
  • It is a long lasting fragrance of up to around 10 hours.



Gucci Bloom: The Campaign Film 01:01

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins. Music: "The Rip" by Portishead (Universal Island Records Ltd)

  • Gucci Bloom: The Campaign Film
    Gucci Bloom: T...
    “I wanted a rich white floral fragrance, a courageous scent th...

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